Screen Score: know if your content is actually working

Screen Score: know if your content is actually working

Communication teams are working harder on their communication strategy than ever. Content gets planned, approved, and distributed across the entire workforce. From a process perspective, everything is working.

Except there's no way to know if the communication is actually being received.

Unlike email or social media, there's no open rate, no engagement metric, and nothing to tell content managers whether their message landed. Feedback tends to arrive after the fact, such as someone flagging that a screen looked cluttered or displayed the wrong information.

Without a quality signal, there's no way to know if your communication investment is making an impact or just filling space.

Screen Score is the solution to this, giving you the confidence to publish, knowing your content will actually work in the real world.

To learn how you can get started using Screen Score today, follow this walkthrough help guide here.

What is Screen Score?

For the first time, content managers have a feedback loop for their screen content.

Screen Score gives content managers an instant quality rating with a breakdown across six critical signals and specific recommendations on what to fix.

Screen Score analyzes your on-screen content and gives your design an instant quality rating across six critical signals: Readability at Distance, Text Economy, Visual Impact, Message Clarity, Layout and Spacing, and Content Effectiveness and returns:

• An overall score out of 100
• A breakdown of your design and message intent
• Actionable suggestions to improve your signage

It's entirely user-initiated. Nothing is captured or analyzed until you ask for it.

Score your on-screen design.

Most of the time content is designed, reviewed, and approved on a laptop. It looks great, but your audience isn't sitting two feet away in a quiet room; they're walking past a display in a corridor, a canteen, or a factory floor.

They have three seconds to acknowledge and then digest the content on screen. What seems like the right amount of text in edits is often twice as much as a screen can carry or simply appears too small to read at a distance.

Screen Score is a new feature that analyses your on-screen content and gives you an instant quality rating from 0-100, with recommendations of what's working and what isn't at every level. Upload any piece of content, and Screen Score breaks it down across six critical signals:

• Visual Impact: How strongly the design draws the eye through color, contrast, imagery, and visual hierarchy.
• Readability at a Distance: Can the text actually be read from where your audience is standing?
• Text Economy: Is there the right amount of copy, or is the screen trying to say too much for a screen?
• Message Clarity: Does the core message land within seconds?
• Layout and Spacing: Is the content balanced and structured, or crowded and hard to follow?
• Content Effectiveness: A combined read across all signals of how likely this content is to communicate effectively with the people who see it.

Score your on-screen message intent with "fit-for-purpose."

Screen Score doesn't just evaluate design; it also evaluates intent.

If the Screen Score doesn’t already pick up your message intent, you can type in the text box what you're actually trying to communicate in a moment, and a second layer of analysis unlocks: fit for purpose.

This looks at your content through the lens of your goal and score it on

• Audience Relevance: How well the content fits your intended audience
• Brand Consistency: Alignment with your brand standards
• Goal Alignment: Does the content directly serve the objective you set out to achieve?
• Call to action: Does the content give the audience a clear next step?

So if you're welcoming a new hire, Screen Score will tell you whether your content actually does that job or whether it's showing recognition without the introduction, missing a welcome action, or burying the message the audience needs to see.

How to use Screen Score

Screen Score is live now in Studio. Here’s how to get started:

• Head to Screens in the left-hand sidebar and open the screen you want to score.
  You'll see a live preview of what's currently playing.
• If you are using Screen Score for the first time, select the "Let's try now button" when prompted.
• A purple record button will appear, saying, "Click to capture the moment and score.”
• A window will open showing your content with a "Preparing your score" message. The AI takes just a few seconds to analyze the screenshot.
• If you think your score is inaccurate, you can add your communication goal in the text box to unlock Fit for Purpose scoring.
• Work through the recommendations and select the score again to track improvement.

You can access your collection of scores using the Screen Scores button and thumbnails, which remains available under your screen preview so you can compare results at any time.

Screen Score is built for everyone involved in workplace communication.

For content managers and internal comms teams, it closes the feedback loop that has never existed for screen content. Screen Score tells you whether it will actually land with the people walking past it before it goes live across your screen network.

For IT and governance teams, Screen Score provides a content quality standard without adding content responsibility. When something goes wrong on a screen, such as off-brand, unreadable, or ineffective content, IT often gets drawn into a conversation that belongs with the content team. Screen Score gives everyone a clear, objective standard. If a low score appears, the content team knows and has actionable steps so IT can focus on other tasks.

For senior leadership, Screen Score turns an unmeasurable investment into a measurable one. Most organizations spend significant resources on communication efforts like screens, software, and the people creating content for them, with no way to report on whether any of it is working. Screen Score gives your communication content strategy a quality rating, creating a standard that can be tracked, reported on, and taken to the board.

Key considerations when using Screen Score

• Screenshots may capture personal data visible on screen at the time. You're responsible for making sure you have the right to submit that content.
• Never submit sensitive personal data (such as health, biometric, or racial/ethnic information) through Screen Score.
• Screen Score outputs are recommendations only. They're there to guide you, not to make decisions automatically. A human should always review the suggestions before acting on them.