How ScreenCloud Customers Are Using Digital Signage to Get Real Results

Digital signage has quickly become an indispensable tool businesses are using to solve real operational problems. Whether it's improving internal communication, keeping employees in the loop, or managing complex events, ScreenCloud customers are proving there are many ways to use digital signage that go beyond creating a TV slideshow.

In this post, we’re highlighting four very different businesses and how they’re using digital signage to save time, cut complexity, and work more efficiently. 

These aren’t hypothetical examples; they’re real success stories, pulled straight from our customer case studies. And each one offers something practical that any organization can take away and use.

1. Tailor content based on time of day

One of the smartest ways to get more from your digital signage is to treat it less like a static display and more like a live channel that adjusts automatically depending on the time of day and who’s likely to be watching. 

That’s exactly what Roar Fitness discovered. By looking at footfall patterns, they began to schedule different content for morning clients, midday walk-ins, and peak training hours. It turned their signage from a generic feed into a highly relevant, well-timed communication tool.

With ScreenCloud, setting this up is straightforward. The Scheduling feature inside the content management system lets you set time-based rules for every piece of content. 

Want motivational content to run from 6am to 10am? No problem. 

Need location-specific offers to show during lunch hours? Easy. 

If you want to tailor content by time of day, start with:

• Identifying who’s likely to be onsite at different times (customers, employees, visitors)
• Mapping content types to audience needs (e.g. inspiration in the morning, updates midday)
• Using ScreenCloud’s scheduling tools to automate when content appears
• Leveraging tags and playlists to keep your setup clean and scalable
• Combining apps like Canvas, Noticeboard, or RSS for timely, relevant messaging

Remember that you can apply schedules to individual screens or entire screen groups, depending on how your locations are set up. And because it’s all cloud-based, any updates can be made remotely, so no need to be on-site with a USB stick.

Read more in our Roar Fitness case study.

2. Reach your the deskless workforce in real-time

When your employees aren’t sitting at a desk or don’t use email as part of their daily workflow, getting information to them quickly and consistently can feel impossible. But it doesn’t have to be. 

Leonard Truck Outfitters solved this exact challenge with ScreenCloud by rolling out screens across their network of stores and manufacturing sites. The goal wasn’t just to replace bulletin boards. It was to create a direct communication channel that works for everyone, regardless of role or location.

You can use ScreenCloud’s ability to push content in real time to your business’ advantage. For one, it means  HR and operations teams can post updates the moment they’re needed, without relying on managers to pass down messages or printing out notices that may or may not get read. 

That’s especially useful for high-priority topics like safety alerts, shift changes, open enrollment deadlines, or policy rollouts.

To reach and engage your deskless workforce, consider:

• Installing screens in high-traffic areas like break rooms, shop floors, or entryways
• Using real-time publishing tools to replace outdated print workflows
• Connecting content tools like Canva for seamless, low-effort design updates
• Scheduling critical updates (e.g. HR deadlines, safety alerts) to appear at the right time
• Managing all locations remotely from a single, cloud-based dashboard

Whether you’re a logistics firm, manufacturing plant, school, or hospital, the principle is the same: meet employees where they are with real-time updates they’ll actually see. 

Read more in our Leonard Truck Outfitters case study.

3. Scale secure communications across multiple locations

For enterprise companies, the challenge isn’t just communicating effectively; it’s doing so at scale without compromising security or usability. Coca-Cola Consolidated faced this exact issue with over 17,000 employees across 14 states and more than 70 facilities. 

Many workers didn’t have access to emails or company devices, and the internal comms team needed a way to deliver consistent messaging, fast. With ScreenCloud, they deployed over 150 screens across the business, turning them into real-time communication hubs that didn’t rely on desk-based systems.

What made this work wasn’t just the screens. It was the infrastructure behind them. Coca-Cola Consolidated rolled out the ScreenCloud OS using P1 Station Pro media players, which come preloaded and ready to go. This hardware, combined with a cloud-managed content system, made deployment quick even across dozens of sites. 

Security was non-negotiable. ScreenCloud met Coca-Cola Consolidated’s enterprise-grade requirements with SOC 2 and SOC 3 Type II certifications, ISO 27000 standards, and full data encryption built in. For organizations handling sensitive operational and employee data, this level of protection isn’t optional—it’s expected. The platform also supports user permissions and SSO, so internal comms teams can control exactly who sees and manages content without creating bottlenecks.

If you’re looking to roll out secure, scalable digital signage, here’s a great place to start:

• Choose hardware that’s plug-and-play ready, like ScreenCloud’s P1 Station Pro or Pixi media player.
• Use a platform with built-in enterprise certifications (SOC 2, SOC 3 Type II, ISO 27000)
• Centralize screen management with cloud-based controls and remote pairing
• Apply granular user permissions and SSO to maintain access control at scale
• Standardize deployment across locations to minimize IT support and speed up rollout

Read more in our Coca-Cola Consolidated case study.

4. Manage complex events with decentralized screen control

Large-scale outdoor events bring a different kind of challenge to digital signage: lots of moving parts, shifting priorities, and multiple teams working in parallel. At the 2024 America’s Cup in Barcelona, event organizers needed to manage content across nearly 50 screens, spread over several kilometers—from the media center and race village to sponsor zones and competitor bases. But the real complexity wasn’t the distance. It was making sure each team could manage their own content, in real time, without relying on IT.

ScreenCloud made this possible with group-based screen permissions and granular user roles. Instead of building a single, top-down playlist for every screen, the team used zones and user-level access to give different departments control over their own areas.

That meant the race village could update event highlights or DJ schedules while media teams pushed out breaking updates, all without stepping on each other’s toes.

Your business can use this kind of fine control too, and you don’t need to be hosting America’s Cup to set it up either. Our cloud-based management makes onboarding new screens quick and easy (just plug in, pair, and assign them to a group). Plus, you can manage all changes from a central admin panel, making oversight easy. 

If you plan to run a large-scale or multi-team event, here are some things to keep in mind:

• Use group-based permissions so teams can control their own screens
• Assign user roles that match responsibilities without overloading admin access
• Pair new screens on the fly with cloud-managed setup and no physical reconfiguration
• Prioritize platforms with enterprise-grade security (SOC 2, ISO 27000, encrypted content)
• Lean on pro services to onboard non-technical teams and support real-time changes

Read more in our America’s Cup case study.

Try ScreenCloud for yourself

Whether you’re running a fast-growing gym, a national retail network, a global event, or anything in between, digital signage can help you communicate faster, more clearly, and with less manual effort. 

What ties these case studies together isn’t just the hardware or content. It’s the ability to solve specific business problems using one flexible platform.

With ScreenCloud, you get a solution that’s scalable, secure, and easy to use, backed by real-world results from companies like Roar Fitness and Coca-Cola Consolidated. And you don’t need a technical background to get started.

Ready to see what digital signage can do for your business? Start your free 14-day trial or book a demo with our team today.