How Roar Fitness Uses Gym Digital Signage to Motivate Clients

Roar Fitness is a leading luxury personal training brand, based in London and with a presence in Dubai. Renowned for its transformative approach to fitness, Roar Fitness have been helping clients achieve life-changing body transformations since 2016, combining expert coaching with an exclusive training environment.

With multiple locations and a strong focus on a personal and premium service, Roar Fitness were looking for a solution to enhance client engagement and brand experience at their sites. That’s where ScreenCloud came in.

Why Roar Fitness introduced digital signage

For Roar Fitness, client engagement doesn’t end when a training session does. The team wanted a way to extend their brand presence, motivate clients, and build on a deeper sense of community in their gym environment. Digital signage offered an enticing solution; a dynamic way to communicate with members and visitors throughout their gyms.

“We wanted a way to communicate with our clients to really build a sense of community,” Abigail Eaton, Chief Operations Officer, explained. “It was about making our clients feel motivated and connected with us beyond their training sessions.”

By introducing ScreenCloud into their gyms, Roar Fitness was able to create a more engaging environment that keeps clients informed, inspired, and connected with the brand.

Flexible content for multi-site management

As a growing business with multiple locations, flexibility was a key requirement for Roar Fitness. They needed a digital signage solution that could support their focus communication strategy while also allowing for easy adaptations based on location-specific needs. 

Abigal Eason says,“We’ve got a wide team and multiple sites, so we needed a strategy that could be incorporated across all locations but also easily adjusted depending on the site”.

ScreenCloud means that Roar Fitness could centrally manage content across different gyms while also tailoring messaging to specific audiences at different times of the day.

Tailoring content at the right time

One of the unexpected insights gained through ScreenCloud was the importance of audience segmentation based on time of day. Initially, Roar Fitness planned to use screens primarily to share client transformation stories and success testimonials. However, through discussions with ScreenCloud’s team, they realized the value of adapting content based on gym traffic patterns.

“The team from ScreenCloud challenged us to think deeper—who is in our space at different times of the day? What do they need to see?

As a result, the team at Roar refined their content strategy to display:

• Motivational client stories and transformations during peak training hours
• General gym updates and service offerings for mid-day visitors
• Reception area messaging tailored for potential new clients and walk-ins

This more strategic approach to their digital signage displays meant that Roar Fitness could create a more relevant and targeted message to their members. 

Real-time updates to enhance the customer experience

Beyond gym-related messaging, Roar Fitness wanted to add other useful elements for gym-users. For example, being based in the heart of the City of London, they decided to integrate live public transport updates into their gym digital signage.

This simple feature makes it easy for gym visitors to see the status of the London Underground or other local transport options. Alongside this the screens also display live weather updates and breaking news headlines too. 

Streamlining content management

“The huge benefit of ScreenCloud for us has been the time it saves—not just in using the screens, but also in the thinking behind the content, implementing it, and ensuring it conveys the right message to our clients,” explained Abigail Eaton.

Being able to to plan, schedule, and automate content updates across multiple screens and sites is something that made life easier for the Roar team. 

This often a common challenge for businesses looking to implement digital signage, especially those managing multiple locations or sites. But Roar Fitness found that ScreenCloud’s intuitive platform made it incredibly efficient. Using ScreenCloud’s easy-to-use content management system, Roar Fitness can update and refine their messaging remotely, and with no need for technical input.

In addition to this working with ScreenCloud helped refine and expand their digital communication strategy and their messaging.

“The whole journey with ScreenCloud has been super positive. It’s been really easy—and actually, fun. It made us think more deeply about what we want to say to our clients to build community,” says Abigail Eaton.

Check out the full case study video here:

Digital signage and the gym experience

For Roar Fitness, ScreenCloud has become more than just a digital signage tool—it’s an integral part of their client experience strategy. And for most gyms and fitness centres, digital signage is becoming a way to offer motivation, entertainment and even to improve sales and community engagement.

Whether it’s displaying client before and after images, displaying class schedules or upsellling additional services, gym digital signage has many application beyond the obvious. 

Find out more about gym digital signage from ScreenCloud.